YOUR HOUSE HAS A PARTICULAR VALUE. MY VALUE IS MAXIMIZING IT.
The market value of your home is what buyers are willing to pay in today's market conditions. Caleb's job is to help you set the right price from the start, and to position your property so it stands out in the market.
A commonly asked question... "Is there a best time to put your home on the market?" The answer is "Yes." The best time to market your home is exactly when you are ready. What is important is to have a good game plan and time for preparation. When you are ready, Caleb will be there to assist you with information that will help you get the greatest return on your investment.
(If not in in mutual acceptance)
Formal marketing review with Seller
Caleb is your partner in preparing your home for sale. With his team of professionals, your homes market appeal is enhanced to give you a competing advantage over other homes on the market. Making some basic repairs beforehand can ensure you fetch the highest possible price. Caleb can provide a tailored checklist upon visiting your property, but here are the top items to consider.
Staging is a strong and simple way to attract a strategically targeted cohort of buyers to your home. Done right it will help showcase the listing's unique spaces and features and will help your home stand high above the market competition. While not needed in all situations, professional staging typically results in fewer days spent on the market and often yields a higher selling price. Caleb uses professional staging as a key marketing tool and marketplace differentiator for his sellers' homes.
of staged homes sell in 11 days or less.
of buyers have an easier time visualizing the property a`s their future home.
of viewers are more willing to walk through a staged home that they've looked at online.
Videos give buyers an easy way to explore your property from the comfort of their own home. Caleb sees this convenience as helpful in creating a positive first impression of the listing by letting buyers take a self-guided tour. Even if the experience is only virtual, buyers will come away feeling like they've visited your home in person.
Attracting & informing buyers
In addition to listing your home on real estate and media websites, Caleb can create a custom property website. This serves to showcase your home's best features in a standalone format while providing a detailed list of specifications. Rich visuals, captivating prose and interactive tools help tell the story of the property, its neighborhood and the lifestyle the buyer will gain by living there.
One of the most powerful tools at Caleb's disposal is his vast email database, to which he'll market your listing. Caleb will send compelling email campaigns to a curated network of clients and to fellow brokers representing likely buyers for your home. This effort leverages Caleb's industry relationships and past successes to help your property sell that much faster.
Capturing the curiosity and attention of buyers across multiple media is key to a successful listing strategy. Caleb excels at creating sleek and elegant print marketing materials for each property he lists. He'll elevate your home through detailed brochures, convenient flyers and eye- catching mailers sent to prospective buyers. These materials will elicit buzz about your property from touring buyers and their brokers, and sometimes even the neighbors as well.
Marketing your home online is key to giving it additional exposure to important buyer segments. That's why Caleb publishes all his listings on Zillow, Trulia, Realtor.com and Windermere.com, with a combined reach of more than 200 million viewers. Beyond real estate websites, Caleb will also post your listing to his Facebook, Instagram and Linkedin pages and can run targeted ads on those platforms. And through Windermere's partnership with Adwerx, the team can reach 7,000+ prospective home buyers per week, targeting them by zip code on top social and web sites like Facebook, USA Today, CNN, ESPN and thousands more.
The sign in your yard matters. The Windermere yard sign has become synonymous with quality listings for over four decades. 33 percent of buyers found yard signs to be a very useful source when searching for homes to purchase.
A powerful way to create traffic and exposure for your home. The more buyers and agents that see your home, the faster it will likely sell. Forty percent of buyers describe open houses as an important information source when looking for a home*.
Windermere's Premier Properties™™ program was created to address the unique needs of luxury market clientele. Our extensive network of luxury home experts has earned a reputation for providing exceptional service to discerning clients interested in buying or selling homes in some of the finest neighborhoods in the Western United States.
Windermere's W Collection is an elevated property and client-focused program, tailored to the needs of Calebs most affluent clients in the ultra-luxury market. W Collection offers unique signage, exclusive marketing collateral, and targeted marketing opportunities to elevate your market presence and showcase the most distinctive listings.
Luxury listings are promoted to international buyers on websites such as Luxury Portfolio.com, WallStreet Journal.com, Mansion Global.com, Juwai.com and Waijule.com. Through these sites your property will be marketed to high- net-worth home buyers around the world.
Experience a strategic, informed, and highly personalized real estate journey rooted in deep local expertise. Every step is guided with clarity, integrity, and thoughtful market insight—whether buying, selling, or planning for long-term wealth. From first conversation to closing, the focus is on delivering exceptional results with confidence and care.
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